PRVNCE

Rolex GMT-Master ref. 1675 with red-and-blue 'Pepsi' bezel, watch front

Rolex

GMT-Master 'Pepsi'

Why It Matters

The long-running GMT-Master that fixed the red-and-blue 'Pepsi' bezel in the popular imagination. Produced from about 1959 to 1980, the 40mm reference 1675 added crown guards to the original GMT-Master and ran two chronometer-certified movements over its life: the caliber 1565 into the mid-1960s, then the caliber 1575, which gained a hacking seconds function around 1971. Its rotating 24-hour bezel and fourth hand track a second time zone. Early examples carry pointed crown guards and glossy gilt dials; later ones have rounded guards and matte dials. The representative shown here has the red-and-blue Pepsi bezel.

Object Details

Brand
Rolex
Model
GMT-Master
Reference
1675 (Pepsi bezel)
Production
1959–1980
Case
40mm
Material
Stainless steel
Movement
Automatic Cal. 1565 (to ~1964) then Cal. 1575 (1965–1980; hacking ~1971)
Dial
Gilt gloss (early) or matte (later)
Complication
GMT (24-hour hand + rotating 'Pepsi' bezel)

Sale history

$1,952,000

Worn by Marlon Brando in Apocalypse Now

November 2019

Includes buyer’s premium

Phillips, New York

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